The times when business people needed to be convinced by the power of social media are long gone. According to 2016 stats, 90% of all marketers understand the need for social media in the development of their strategies. Clients have become accustomed to having all the information they need at the end of a mouse click. Meanwhile, social networks have been transformed into the first channel that customers use, to interact with the brands they feel attracted to.
As a marketer, the management of your social media presence must be taken as seriously as any other type of marketing tactic. Learning to strategize your social media content can not only boost your customer engagement but help your brand create a strong online personality, consistent with the image and values the company projects through other forms of traditional marketing.
To keep both, the offline and the online presence coherent and congruent, one must plan and schedule ahead. But before moving on to creating your next social media strategy, spend some time to think about these seven questions that can help you understand which tactics would better function for your business. They might help you put things into another perspective.
1) What Do You Bring New on the Market?
According to Facebook, there are more than 50 million business pages on the social network and each month there are more than 2.5 billion comments made on those pages. Creating technical content writing for your social media presence must have a purpose. Otherwise, the information you are promoting can easily get passed over. Therefore, before writing another page post, think about why the information you are posting is important for your potential customers. Find out about what differentiates you from the competition and capitalize your uniqueness. Your company needs to have a strong profile and personality, to capture a strong, relevant audience.
2) What Are Your Goals?
Like any other marketing tactic, your digital marketing needs to have clear defined goals and KPIs. A study made by Google showed that managers that have established clear marketing goals have had more success than managers that didn’t. Everything you post online needs to serve to a certain scope, whether increasing your brand awareness, gathering more website views or boosting sales.
3) Who Is Your Target Audience?
Outlining the audience that you intend to target with your online messages is crucial, because the better you know your customers, the better the content you can create. You need to understand who are your potential clients, what are their online behaviors and their interests. That way, you can know which information would captivate them and make them interested in what you have to offer. In any promotional campaign, refining your target audience can save you both effort and budget.
4) What Benefits Do You Bring to Your Audience?
The beauty of social media is that it allows customers to communicate back to brands and companies. To gain this type of engagement, make sure that the content you are promoting is helpful and relevant to your target audience. For your company to be perceived as a provider of quality products and services, you need to offer qualitative online content, thus making your audience feel respected and appreciated.
5) Which Types of Content Works Best for Each Network?
Designing an online content strategy involves analyzing which type of content works best for each platform. Remember that Facebook, LinkedIn or Pinterest are addressing different types of customers. Therefore it is imperative to use different types of content depending on who you are speaking to.
6) What Has Been Working and What Hasn’t Been Working for You?
The truth is that there is no strict recipe in social media. What works for your competitor might not work for you, and you can only understand what your customers like and are interested in, by analyzing your previous online activities. 72% of marketers use their social media analysis to see which platforms and which type of content provides the best results, to establish which further investments deserve to be made. Analyze your digital ROI regularly to see which type of information is better appreciated by your customers.
7) What Are the Current Trends in Social Media?
The online space is developing at a fast pace. For your business to remain relevant, your online communication must change and improve accordingly. In 2016, video content has managed to overtop any other type of content, because online customers are growing tired of the old ways of exposing the information. Keeping up with the trends ensures that your company remains updated with what your target audience wants.
Social media means more than creating an account and sharing photos of cute puppies. You need to plan, implement and constantly measure.